Exercise Test Of Fasting Blood Glucose Levels - 1360 Words

Following the establishment of fasting blood glucose levels subjects in the oral glucose tolerance test consumed a 10 ounce beverage that contained 100 grams of glucose. Over the next 2 hours subjects repeated the same method as used in the control test to test their blood glucose levels 4 more times. These 4 tests were conducted at 30 minute intervals and all readings were recorded for later examination. Physical Exercise Test After recording their fasting blood glucose levels subjects in the exercise test group transitioned to the gym. At the gym each individual engaged in 45 minutes of moderate exercise. Although no strict controls were put in place to regulate the type or intensity of exercise conducted individuals generally engaged in a reasonably strenuous amount of exercises. Most individuals conducted either cardiovascular exercise such as running and biking or strength training such as calisthenics or weight lifting. Immediately upon completion of the exercise period, subjects returned to the laboratory to conduct a second blood glucose test. Utilizing the same method as described in the control test the subjects examined and recorded their post exercise blood glucose levels. All data from both sets of tests were then compiled and recorded in a Microsoft excel file. The results were then examined by calculating the mean and standard deviation for each set of data. In o rder to test our null hypothesis, the results of the oral glucose tolerance test wereShow MoreRelatedA Brief Note On The Blood Glucose Concentration941 Words   |  4 Pagesperson’s ability to handle a certain load of glucose, thus it is important that they have not eating anything that will interfere with the results. Initially, a fasting glucose blood tested is performed. If an individual has high resting blood glucose level, it indicates that their body is unable to produces insulin to regulate normal level of blood glucose. After administrating a small glucose dose, it takes approximately 2 hours for blood glucose levels to return to normal, and much longer to endRead MoreWhat is Hyperglycemia713 Words   |  3 PagesHyperglycemia is the condition where the blood glucose level is abnormally high and often related to diabetes mellitus. It is also the hallmark of diabetes Type 1 and Type 2. There are several causes of hyperglycemia. Type 1 diabetic patients have hyperglycemia because the patients do not have enough insulin while Type 2 patients usually have enough insulin but is not efficient as it should be. Other than that, lack of exercise and stress may as well cause hyperglycemia. One interesting cause ofRead MoreDiabetes Mellitus As A Chronic Disorder Essay1448 Words   |  6 Pagesof this disease include excessive thirst and appetite, increased urination, weight loss, fatigue, nausea and even vomiting. In order to diagnose diabetes doctors use 4 different tests. The A1C, Fasting Plasma Glucose, Oral Glucose Tolerance Test and Random Plasma Glucose Test. Treatment include insulin, diet and exercise and other alternate choices. What is Diabetes mellitus? Diabetes mellitus is a chronic disorder involving carbohydrates, protein, fat metabolism and insulin. â€Å"It affects over 26Read MoreA Short Note On Diabetes Mellitus And Type II Diabetes1023 Words   |  5 PagesMethodology Diabetes Mellitus is defined as â€Å"a group of metabolic diseases in which the person has high blood glucose (blood sugar), either because insulin production is inadequate, or because the body s cells do not respond properly to insulin, or both† (MacGill, 2016). It is classified into three types. Gestational diabetes manifests in women during pregnancy. There is a high level of blood glucose and the body cannot produce enough insulin to process it. Type I diabetes is also called Insulin dependentRead MoreWhat Are Insulin Resistance?984 Words   |  4 PagesResistance? Insulin is a hormone made by the pancreas. It helps cells absorb glucose (sugar) from the blood to use as energy. Your body digests foods that contain carbohydrates and releases them as glucose into your blood. Insulin, which is released when you eat, helps the body maintain a healthy level of circulating glucose by allowing glucose from the blood to go into the cells. This lowers blood sugar, and the cells use the glucose for energy. Some people may begin to have problems using insulin correctlyRead MoreThe Prevalence Of Gestational Diabetes1325 Words   |  6 PagesGestational diabetes is a glucose intolerance that develops during pregnancy. Early diagnosis and effective treatment are important because gestational diabetes can cause serious maternal and fetal complications. Diet and exercise are the first line treatment options of gestational diabetes, while insulin therapy is the first line medical treatment option. Nurses’ play an important role in education and support of gestational diabetes because they provide day-to-day care for their patients. In thisRead MoreDiabetes Case Study Essay765 Words   |  4 Pagestired to exercise.† She reports her feet hurt; they often â€Å"burn or feel like there are pins in them.†She reports that, after her delivery, she went back to her traditional eating pattern, which is high in carbohydrates. In reviewing Y.L.’s chart, you notice she has not been seen since the delivery of her child 6 years ago. She has gained considerable weight; her current weight is 78.5 Kg, she is 160 cm (5’3†) tall. Today, her blood pressure is 152/97 mm Hg, and her plasma glucose level is 16.1Read MoreThe Diabetes Epidemic in Amerca Essay1048 Words   |  5 Pagesget tested for the disease. The first test someone can do is called the fasting blood glucose level. This is fasting for twelve hours before getting glucose levels tested. The second test is the A1C test. This test is used for diagnosing pre-diabetes. In this test, levels are diagnosed by percentages as normal, pre-diabetes, and diabetes. The next test is the oral glucose tolerance test. Lastly, the random non-fasting glucose test is a less trusted test. This test takes symptoms into consideration alongRead MoreThe Concentration Of Glucose And Concentration On The X Axis1089 Words   |  5 Pageswith the use of glucose standards prepared in the first part of the experiment with the absorbance readings plotted on the Y axis and concentration on the X axis. This standard curve can then be used to help plot and find unknown concentrations for the patient and control samples, it also allows us to determine the equation of the line (y) and the correlation coefficient (R2) which were 2.2447x and 0.9984 respectively (Figure 1.). To determine the concentration of glucose in the blood plasma samplesRead MoreDiabetes Mellitus ( Dm ) Is One Of The Most Prevalent Diseases Affecting The Endocrine System1636 Words   |  7 PagesThe history of DM has been reported to date back to the first century (Porth, 2015). The first signs of DM were found from observation of an individual’s urine. Their urine would often attract flies or ants due to the excessive concentrations of glucose. The Greek word for diabetes is translated to â€Å"going through,† while mellitus is defined in Latin as â€Å"honey† (Porth, 2015). Early physicians would taste the urine of their patients, the findings of this ancient method of testing led to the name, Diabetes

Pearl Harbor Cause And Effect Essay - 1396 Words

The Battle of Pearl Harbor Cause and Effects On Sunday morning, December 7, 1941, at 7:55 AM the Japanese Empire led a surprise attack on the US Naval base Pearl Harbor in Hawaii, that would leave millions of Americans in shock, and heartbroken. Before the attack, the United States kept a low profile on International affairs, and concentrated on the domestic affairs at hand. This tragic moment in American history forever remembered. It is a mournful day for the American people, although, for the Japanese Empire it was an honorable day, one they would call a victory. People believed that the Japanese Empire attack on Pear Harbor was deceitful, treacherous and for no reason at all. Yet, there is a reason behind their attack, it was a†¦show more content†¦Franklin Delano Roosevelt did not want a conflict in the pacific as the United States was not prepared for war. For instance, the oil embargo that was organized between the British, the Dutch, and the United States was about 90% of Japan’s imported oil. [3] This u pset Japan because without oil or fuel their military and war efforts would come to a complete stop. Beginning of the year in 1941, FDR decided that the Pacific Fleet would move to Hawaii from San Diego in the hopes of discouraging the invasion of the Japanese. Negotiations between Washington and Tokyo had been going on for several months without a resolution. On July 2, 1941, the Imperial High Command was tired of negotiations with the United States and needed to proceed with their development within Asia even with the embargo in place and meaning it would be at a high risk of war with the US. [4] Therefore, the Japanese had deceived the United States, ignored the arbitration, and moved forward with their plans. The United States had hoped that this restrictive embargo would halt Japan’s assault as negotiations had continued well into November. Instead of giving in to the United States demands, the Japanese had decided to finally put their surprise battle strategy in place and strike the United States with full force. Admiral Yamamoto placed a heavy emphasis for one quick action on aerial warfare to strike on the fleet at PearlShow MoreRelatedPearl Harbor Cause And Effect Essay1440 Words   |  6 Pages The Battle of Pearl Harbor Cause and Effects By Dawn Martin (4631058) American Public University System June 11, 2017 HIST102: American History since 1877 Thomas Pfundstein The Battle of Pearl Harbor Cause and Effects On Sunday morning, December 7, 1941, at 7:55 AM the Japanese Empire led a surprise attack on the US Naval base Pearl Harbor in Hawaii, that would leave millions of Americans in shock, and heartbroken. Before the attack, the United States kept a low profile on InternationalRead MoreCritical Thinking : The Atomic Bomb1013 Words   |  5 PagesAngel Colbourne AMH-2020-02C 10/16/14 Critical Thinking Essay In this essay critical thinking skills will be used to answer questions about the atomic bomb. First, I will be discussing why the atomic bomb was developed. On December 21st, 1938, nuclear fission was discovered in Germany by Otto Hahn and Fritz Strassmann. It should be noted that this was nine months before World War II. Many physicists immediately saw that nuclear fission could be used to make extremely deadly bombs. The idea of usingRead MoreThe War And Its Effects On Society1357 Words   |  6 Pagesalong with havoc and despair. It impacts those that are involved in the war itself, along with the families of those involved. Society is also impacted by war, both economically and emotionally. War effects every person associated with it or around it. War even effects innocence people. Just as war effects everyone involved in it, so does the art, music, and literature associated with it. Since the beginning of time, art, music and literature have made large impacts on people in life and making an impactRead MoreThe Radar and World War II1626 Words   |  6 Pagesthe United States during the Pacific War? This investigation evaluates the development of naval radar technology during the WWII and how the improvements of the radar helped the US to succeed in the war. To see the change throughout the years, the essay will include the radar before the WWII. The time period will during 1900-1945. Radar was researched by the British in the 1930s as a means to track migratory birds using radio waves to bounce off objects back to a receiver. The length of time it takesRead MoreWorld War 2 : Argumentative Essay1088 Words   |  5 PagesWorld War 2 Argumentative Essay World War 2 was a massive war which engulfed the whole world from 1939 – 1935. There were 2 different sides in the war. These two sides were the Allies and the axis. At the start of the war, the Allies consisted of Great Britain and all of its colonies (such as Australia) and France. The Axis consisted of Germany, Italy, Japan and the Soviet Union. At the start of the war the axis powers were dominating. Germany used â€Å"Blitzkrieg† (Lighting war) tactics very successfullyRead MoreWhen is war justified715 Words   |  3 Pagesprotect one’s nation from harm. A well-known example is when America was attacked by Japan at Pearl Harbor. America responded to this attack by bombing Japan and putting an end to this engagement. If America had not responded in this way, then how many more casualties would they have suffered? America’s act of self-defense revealed to Japan that they don’t want to engage in a war with America and in effect caused Japan to re treat and make peace with America. Humanitarian wars are not justified becauseRead MoreWallace Stevens Poem The Death of a Soldier and William Faulkners Story Two Soldiers: A Comparative Analysis757 Words   |  3 PagesDeath of a Soldier and E.E. Cummings poem my sweet old etcetera in your textbook, Select Writers of the Twentieth Century. Select either poem and analyze the view of war in the poem with the view of war in Faulkners story Two Soldiers. The essay should be well- developed and well-supported with the texts. Wallace Stevens The Death of a Soldier honors the common, unremarkable death of an ordinary soldier. War is portrayed as inevitable in the Stevens poem, like the seasons. As in aRead MoreDifference Between Violence And Compassion1404 Words   |  6 Pagesafter seeing an act of compassion. In this essay You will learn the difference between violence and compassion and how violence has more of an impact on people than compassion. Some acts of compassion wouldn’t exist without violence . Take Clara Barton for example, if the civil war never happened, she never would have become a hero or started the red cross because she never would have become a nurse in the army and seen the physical and mental effects of war on the human body. Malala is anotherRead MoreFree Papers1007 Words   |  5 PagesIf you are looking for free academic papers such as free essays, free term papers, free research papers, free dissertations, free book reports/book reviews, free essays, free speeches, there exists a chance of being accused of plagiarism. Free papers downloaded from essay databases and essay sites can be easily detected by plagiarism detection systems and sofwares. You can find a lot of resources and sites with databases of free sample papers and free example papers on any topic. You can use theseRead MoreFree Papers992 Words   |  4 PagesIf you are looking for free academic papers such as free essays, fre e term papers, free research papers, free dissertations, free book reports/book reviews, free essays, free speeches, there exists a chance of being accused of plagiarism. Free papers downloaded from essay databases and essay sites can be easily detected by plagiarism detection systems and sofwares. You can find a lot of resources and sites with databases of free sample papers and free example papers on any topic. You can use these

Romeo and Juliet Analytical Essay - 968 Words

A Taste of Shakespeare - Romeo and Juliet William Shakespeare is widely known for all of his literary works; one of his most famous love tragedies being Romeo and Juliet. A Shakespearean definition of tragedy exemplifies the sense that human beings are inevitably doomed through their own failures or errors, the ironic action of their virtues, or even through the nature of fate and destiny (Sayour, Susan, 2007). Romeo and Juliet is a tragic tale based on two young star-crossed lovers whose deaths ultimately unite their feuding families. Throughout the play, Shakespeare intentionally draws on text structures and language features in order to replicate the attitudes, values and beliefs of Elizabethan audiences and intertwine it into his†¦show more content†¦However, Juliet soon stumbles upon her fate when she finally meets Romeo and instantly falls in love with him, despite him being the son of her familys enemy. Shakespeares text structure depicts Juliet as someone who is reckless, and does not stop long enough to ev aluate the full consequences of her actions. Farewell!—God knows when we shall meet again. I have a faint cold fear thrills through my veins. That almost freezes up the heat of life. I’ll call them back again to comfort me. — Nurse!—what should she do here (4:3:14-18). Shakespeare uses paradox, hyperbole, apostrophe and oxymoron to convey the violence of emotions in Romeo and Juliet as also the sweet lyricism of young passionate love (Albertan A, 2003). His clever use of dramatic structure enables the audience to switch between comedy and tragedy to heighten the tension, leading up to the heartrending climax. O, look! Methinks I see my cousins ghost Seeking out Romeo that did spit his body, upon a rapiers point: — stay, Tybalt, stay! (4:3:19-21). This apostrophe is a solitary example of the establishment of tragedy within the play, showing how two star-crossed lovers have a destiny with death. William Shakespeares Romeo and Juliet is undeniably one of the most eminent tales of tragedy ever written. Act 4, Scene 3 has ingeniously demonstrated how the plot and themes, and characterizationShow MoreRelatedThe Humoral Theory Of William Shakespeares Romeo And Juliet1425 Words   |  6 Pagescharacteristics or personality traits. Critics have long described Shakespeare as using these humours and temperaments as a way for the audience to understand the character, plot and other aspects of his plays. In such plays as Romeo and Juliet where critics have described Romeo as being a melancholy figure it is exceptionally brought about by using the four humours involved in the humoral theory that is said to have first originated by Hippocrates and later elaborated on by Galen. The four humoursRead MoreHSC English Advanced Course Module B: Critical Study of Texts1532 Words   |  6 Pagesbetween 2 or 3 of the film versions and writes a 3-page essay regarding how this difference impacts the overall interpretation of the film In groups, students select one large feature of the text and develop a means of representing this element on film, with justification based on the meaning of such a representation 3 films Formative Assessment Task: Students to visually represent a Scene, Character, Relationship or Theme from Romeo Juliet by William Shakespeare. Students are to submit or performRead MoreAmerican Literature11652 Words   |  47 Pagesattitudes emergence of ethnic writers and women writers Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · narratives: both fiction and nonfiction anti-heroes concern with connections between people emotion-provoking humorous irony storytelling emphasized autobiographical essays Effect: ï‚ · too soon to tell Historical Context: ï‚ · ï‚ · people beginning a new century and a new millennium media culture interprets values Analyzing Poetry: Poetry Tips Analyzing Poetry What is poetry? How is it analyzed? What areRead MoreLiterature and Language10588 Words   |  43 Pagesrhythms. When stress is organized to form regular rhythms, the term used for it is METRE. Traditionally, to work out the metre of a poem, first of all you need to work out the number of syllables in each line, as in this example from the play Romeo and Juliet by Shakespeare: ex.9-14 For saints have hands that pilgrims’ hands do touch There are ten syllables in this line and the bold ones are the stressed syllables. ( The stressed syllables may be different according to different understandings

Homelessness And The National Law Center On Homelessness

Homelessness is a choice that people choose to take, because they feel and think they are less fortunate in life cost to much. That living on the streets may be easy, then having so many responsibility to keep up with. Being homeless, a homeless would carrying everything they need for survival, traveling lightly with personal things and eat at places that feed them for free. This leaves the responsibilities of taking care of bills, car insurance or other things out of picture. There are many reasons why people choose to being homeless, cannot afford rent, addictions, or a severe mental illness. The first reason, many people choose to being homeless is because they cannot afford rent. â€Å"The lack of affordable housing is a primary cause of homelessness according to the National Law Center on Homelessness and Poverty. HUD has seen its budget slashed by over 50% in recent decades resulting in the loss of 10,000 units of subsidized low income housing each and every year†. By: B ill Quigley. Common Dreams, Breaking News Views for the Progressive Community. Through my experience of being homeless, it is a true complaint that homeless are always making, that rent is too high amongst each other. Having affordable housing would be great for getting the homeless off the streets. Family’s with kids, that mothers receives Welfare that the Federal government provides can help a bit with the homeless. People with low-incomes, that have minimum wedge jobs but the income is not enough forShow MoreRelatedThe National Law Center On Homelessness Poverty Essay1666 Words   |  7 PagesThe National Law Center on Homelessness Poverty currently estimates that each year at least 2.5 to 3.5 million Americans sleep in shelters, transitional housing, and public places not meant for human habitation. At least an additional 7.4 million have lost their own homes and are doubled-up with others due to economic necessity. According to Point-in-Time Count, San Diego had 8,69 2 homeless people. Almost 3,800 of them were sleeping in emergency shelters or transitional housing. The Count showedRead MoreHomelessness And Poverty And Homelessness1699 Words   |  7 PagesAmerica, these circumstances are an ordinary part of life. (National Law Center on Homelessness and Poverty 7) While a portion of today’s society turns a blind eye to the subject of the criminalization of homelessness, an even larger quantity of people are not aware of the situation that is happening in every major city of America. For those living an affluent lifestyle, it can be difficult to discuss the amount of poverty and homelessness that is constantly occurring. The definition and meaning behindRead More How Many People are Homeless? Essay1591 Words   |  7 Pages Many people call the National Coalition for the Homeless to find out how many people are homeless in the United States. There is no easy answer to this question, and in fact, the question itself is misleading. In most cases, homelessness is a temporary circumstance -- not a permanent condition. A more appropriate measure of the magnitude of homelessness is therefore how many people experience homelessness, not how many people are homeless. Studies of homelessness are complicated by problemsRead MoreA Vulnerable Population: The Homeless in America919 Words   |  4 PagesHomeless in America Introduction Homelessness in America should be a growing concern. When discussing the United States current economic crisis comparisons with the Great Depression are becoming more and more common. Tent cities or makeshift shelters in specified areas or just beyond city limits are becoming familiar sites across the country. Each of these cities contains dozens if not hundreds of families struggling to just survive (Maide, 2010). Homelessness can be defined as the lack of aRead MoreHomelessness vs. Houselessness815 Words   |  4 PagesIT’S NOT HOMELESSNESS RATHER IT IS HOUSELESSNESS The working class people look at homeless people as a mass, a pack of individuals that the working class people label such a pack as the homeless, the same as characterizing who they are, nevertheless the working class people disregard the direction of silent remark to realize that homelessness may simply be houselessness part the people. People that have financial hardship and social handicaps typically are neglected as a result of their povertyRead MoreHomelessness is Everyones Problem888 Words   |  3 PagesHomelessness in United States is a dangerous problem that requires everyone’s contemplation and co-operation. Thousands of people are forced to live in the streets, parks, and in shelters since they lack a place of their own to live. For a long period, in United States homelessness has been a serious and an unsolved problem. National Law Center of Homelessness and Poverty reports that homeless population in United States is estimated around 3.5 million, but on th e other hand there are nearly 18.6Read MoreHomelessness : The Problem Of Homelessness1350 Words   |  6 PagesHomelessness There are many parts to the subject of homelessness, of course people talk about the solutions to it like The Ten Year Plan, then there is the history of it starting from the 1640’s. Also there is discussions about Homeless Shelters and more recently Anti-homeless Legislation. Then there are always the staggering statistics. The homeless is a very one minded topic for most. Most people think that the homeless should be helped, cared for, and educated for success. This is true (at leastRead MoreCauses of Homelessness in the USA Essay1312 Words   |  6 PagesHomelessness has become a serious problem in today’s society. Despite the organizations that help multitudes of homeless people, homelessness is continually increasing. In recent years, America’s culture has been changing due to economic, political, and social issues. These issues have caused a lot of stress on America resulting in abject poverty in several cities. Poverty is not nationwide, but if dealt wit h lightly, the affects can be catastrophic. Homelessness is increasing more than ever, andRead MoreHomelessness Is The Most Vital Social Problem1668 Words   |  7 Pages Out of all of the social problems that are prevalent across America, homelessness is the one that should be grabbing the nation’s attention. As of April 20th of 2015, according to the National Law Center on Homelessness and Poverty, 1,750,000 individuals in the United States were reported as being homeless (Homelessness/Poverty). Homelessness in America is a major problem, which needs to be addressed in a much more effective manner than it currently is. It should be at the forefront of everyRead MoreEssay on Should Homelessness Be Criminalized?1007 Words   |  5 Pagesas a counter. I am passionate about the social issue of homelessness, mainly because I was part of this population a decade ago. Applied Survey Research defines homelessness in part as, â€Å"An individual who lacks a fixed, regular, an d adequate nighttime residence†¦Ã¢â‚¬  The sad fact is that there are not enough resources to adequately shelter America’s most vulnerable citizens. Many cities have passed ordinances that have criminalized homelessness. These so called quality of life ordinances are meant to

Nx448 Business Game Report Free Essays

string(77) " 2 forecast and results: \(1\) production \(2\) Sales \(3\) pre-tax profits\." Contents Part 1 Introduction3 1. 1 Business Objective3 Part 2 Company Performance4 2. 1 Round 14 2. We will write a custom essay sample on Nx448 Business Game Report or any similar topic only for you Order Now 1. 1 Discrepancy analysis4 2. 2 Round 26 2. 2. 1 Business Strategy6 2. 2. 2 Round 2 Forecast7 2. 2. 3 Discrepancy Analysis7 2. 3 Round 38 2. 3. 1 Business Strategy8 2. 3. 2 Round 3 Forecast9 2. 3. 3 Discrepancy Analysis9 2. 4 Round 49 2. 4. 1 Business Strategy9 2. 4. 2 Round 4 Forecast10 2. 4. 3 Discrepancy Analysis10 2. 5 Key Performance Indicators11 2. 6 Performance Evaluation Comments12 Part 3 Learning14 3. 1 Financial Management14 3. 2 Human Resource Management15 3. 3 Operation Management16 3. Marketing Management17 Part 4 Team Performance18 4. 1 Team18 4. 1. 1 Management Team18 4. 1. 2 Decision-making Process19 4. 1. 3 Leadership19 4. 1. 4 Team Role19 4. 2 Individual20 4. 2. 1 My Contribution20 4. 2. 2 My learning about effective teamwork and decision making20 4. 2. 3 Suggestions for Improving My Performance21 Part 5 Conclusion21 Part 6 Reference22 Part 7 Appendices23 7. 1 Design and Options23 7. 2 Warranty Cost24 7. 3 Other Key Performance Indicators25 Part 1 Introduction This report will give a clear analysis and explanation of the company performance during the business game. Learning about four main business functional areas (Finance, Marketing, Operation and Human Resource) will be discussed in part 3. Team performance and individual assessment will be critically evaluated in part 4. 1. 1 Business Objective Moon Star Motors aims to provide customers with the ability to own a car and lead the customers to experience comfort and quality at an affordable price. We intend to create a distinctive place in the market for our products and build up brand value of quality and reliability in the mind of customers. The initial business objectives set up by management team is: * Increase sales annually * Maximise our profit * Sell out 98% of our cars for every round * Obtain 16% return on investment by the end of round 4 | City Car – TIKI| Large Car – CRUISER| Total| Forecast Production (Units)| 85,000| 35,000| 120,000 | Sales Income (? m)| 850| 833| 1,683| Post Tax Profit (? m)| -| -| 20| Bank Balance before Loan (? m)| -| -| -74| Closing Bank Balance (? m)| -| -| 26| Table 1. 0 Forecast for year 1 Part 2 Company Performance 2. 1 Round 1 2. 1. 1 Discrepancy analysis Unsold stock In round 1, we forecast to sell out both TIKI and CRUISER. However, only 80% of TIKI is sold, with 17,393 units left. We concluded three main reasons as following: * Supply over demand. We are over confident to sell big volumes with low price, but the market actually reached saturation. * Unattractive and inflexible options. In order to maintain low material cost, we only offer two options for customers to select. It might affect the popularity of our TIKI and make it less competitive compared with other car manufacturers. * Not enough promotion. We invested 23 million on market promotion via television and internet, which is about ? 200for every single car. We didn’t invest too much for this round because we want to firstly evaluate the effect of advertisement. Net profit We forecast 20 million net profits and actual figure is minus 116 million. This is mainly due to the large amount of unsold stock and ineffective pricing strategy. The total contribution is unable to recover our fixed cost. In other words, the break-even point is set up too high and our sales volume did not reach BEP. Meanwhile, some overheads such as professional charges and warranty claims are not properly calculated. Gross margin The difference between forecast and result for gross margin of TIKI and CRUISER is 3. 21% and 7. 08% respectively. It is mainly caused by the unexpected extra direct cost. For example, the worker strike increase our labor cost of both models and the option take-up is more than our estimate. Market share Our target market share is 1. 5% for TIKI and 1. 2% for CRUISER. We sold out all our CRUIER and hit the large car sales target. However, market share for TIKI is around 0. % less than we expected due to our unsold stock. 2. 2 Round 2 2. 2. 1 Business Strategy New Pricing Strategy The management team decided to adapt average pricing strategy in round 2 for two main reasons: * We already access successfully to target market. * Low price high volumes strategy did not make profit. Sales income must be increased in order to recover all overheads in this round and most of the loss in previous round. Based on this, TIKI gross margin increased 2% to 14. 24%, while CRUISER gross margin increased 4. 3% to 25. 25%. Production Production for TIKI in this round has to decrease due to 17,393 units in stock, and we try to sell them out in round 2. Meanwhile, results of round 1 indicated that CRUISER won thepopularity in the market so we intend to increasethe production by 10,000 units. Based on the production adjustment and market predictions, the market share of CRUISER will increase from 1. 2% to 1. 5%, while TIKI maintains 1. 2% market share. Under this situation, our forecast sales will reach ? 2058 million in round 2. Redundancy The harshest decision made by management team is to cut down 574 workers. Even though we understand this have negative effects on industrial relations, it is far beyond our business objective to over produce the cars and keep unsold stock by the end of the year. Therefore, we forecast a 2. 4 million of redundancy cost within total overheads. 2. 2. 2 Round 2 Forecast round 2 forecast| TIKI| CRUISER| Total| production/ units| 51,000 | 45,000 | 96,000 | selling price ? | 11,800 | 27,800 |   | gross margin %| 14. 24%| 25. 25%|   | sales income ? m| 807| 1,251 | 2,058 | total overhead ? m|   |   | 262| post tax profit ? |   |   | 82| closing bank balance ? m|   |   | 12| 2. 2. 3 Discrepancy Analysis There are three main differences between round 2 forecast and results: (1) production (2) Sales (3) pre-tax profits. You read "Nx448 Business Game Report" in category "Papers" Production Production (units)| TIKI| CRUISER| total| Target| 51,000| 45,000| 96,000| Actual| 49,668| 44,467| 94,135| Difference| | | 1,865| Our target production is 96,000 unit s but we actually produced 94,135 units, with 1,865 units missing. This is mainly because the redundancy decision initiated serious worker strike, which is recorded as 41 days in our company report. Thus, the actual production did not hit our target. Sales Sales (? m)| Total| forecast| 2,058 2,058 | actual| 2,017 | difference| 41 41 | The discrepancy between forecast sales and actual sales is 40 million. We have 387 units CRUISER in stock which could increase our sales by 11 million if we can sell them out. And we will get 29 million more if we are able to hit the target production of 96,000 unites and sell them up. Pre-tax profit The actual pre-tax profit is less than the forecast due to wrong calculation on current account interest and loans interest. We have closing bank balance of minus 270 million last round. According to overdraft facility, we forecast to pay 11% of 270 million as overdraft interest which is around 30 million, but it actually is 15% of that amount and cost us 40 million. Besides, an extra 8 million is deducted as the interest of 100 million bank loans of round 1 and is ignored when we did financial forecast. 2. 3 Round 3 2. 3. 1 Business Strategy Personnel Decisions Management team decided to maintain the size of workforce and to increase wages by 8% and training investment by 25% in order to improve worker satisfaction and commitment, especially after we suffer a great loss caused by 41 days strike. We hope to effectively control the strike in this round and expect the improvement of productivity. Automation Investment Management team made a decision of doubling the automation investment due to two main reasons. Firstly, it is recognized that automation can effectively increase the productivity and decrease the high wage bill. Secondly, the profit we made in previous round increases our confidence and financial capacity to introduce new equipment. 2. 3. 2 Round 3 Forecast round 3 forecast| TIKI| CRUISER| Total| production/ units| 65,500 | 40,500 | 106,000 | selling price ? 12,270 | 28,600 |   | gross margin %| 15. 25%| 28. 98%|   | sales income ? m| 804| 1,169 | 1,973 | total overhead ? m|   |   | 281| post tax profit ? m|   |   | 118| closing bank balance ? m|   |   | 158| 2. 3. 3 Discrepancy Analysis Gross profit Gross Profit| forecast| actual| difference| Sales (? m)| 1,973| 1,973|    0| cost of sales (? m)| 1,512| 1,577|    65| gross profit (? m)| 461| 39 6| 65| The actual gross profit is 65 million less than our forecast, even though our sales reach the target. This is mainly caused by exceeded materials costs. It is indicated on company report that design and options cost for CRUISER is ? 7572 per unit, but we only count it as ? 6186 when we forecast. In this situation, we are charged ? 1386 more for producing every CRUISER. It reflects that the options we offer to customers are of great popularity and we should enlarge option take-up percentage when doing the material cost forecast for next round. 2. 4 Round 4 2. 4. 1 Business Strategy Sales target Encouraging by the good financial performance of last round, management team decided to increase the sales by 32% in round 4 in order to further satisfy our shareholders. However, we do not plan to increase the gross margin for both models because we guarantee customers of good value for money. Thus, we expect the high volumes sales bring us profit. Design and options To make our cars competitive, we add more options to both models for customers to choose based on the popularity indicators (see appendix). Since the very beginning, both 3/5 door hatch with small engine (city car) and MPV with diesel engine (large car) are most popular designs for our target age group. So, the adjustment is focused on the alternative options. Promotion Expenditure Promotion expenditure will increase by 34% to ? 40 million. This decision is made by management team with attempt to make our products sold better. Market predictions indicated that city car market and large car market will shrink by 12% and 9% respectively. That is to say, risk of keeping stock is high if we increase our production in round 4. Thus, we hope the promotion and advertisement could help reduce that risk. 2. 4. 2 Round 4 Forecast round 4 forecast| TIKI| CRUISER| Total| production/ units| 70,000 | 44,550 | 114,550 | selling price ? 13,900 | 26,800 |   | gross margin %| 15. 34%| 30. 73%|   | sales income ? m| 973| 1,639 | 2,612 | total overhead ? m|   |   | 308| post tax profit ? m|   |   | 235| closing bank balance ? m|   |   | 412| 2. 4. 3 Discrepancy Analysis Unsold Stock We expect to achieve zero closing stock but actually have 12,853 units unsold which worth ? 246 million. As a result, we are unable to reach target sales, post-tax profit and target mar ket share. Market Share| TIKI| CRUISER| round 3 result| 1. 20%| 1. 51%| round 4 target| 1. 46%| 1. 80%| After evaluation, we conclude two possible reasons which contribute to this result: * We over estimate our capacity and are hurry to expand the market share. As shown on the table, we increase 0. 26% for TIKI and 0. 34% for CRUISER. It seems better if we execute market expansion step by step. * The competitors’ price might have negative impact on our sales. In final round, in order to offer more alternative choices and high quality experience to customers, we added more popular and high cost options for both TIKI and CRUISER, which increase our direct cost per car and make it hard to decrease the selling price. . 5 Key Performance Indicators Performance indicators| round 1| round 2| round 3| round 4| Sales | 1509 | 2017 | 1973 | 2274 | Sales growth (decline) %| -| 34%| -22%| 15%| Cost of sales| 1333 | 1599 | 1577 | 1700 | Cost of sales ratio %| 88%| 79%| 80%| 75%| Profitability| Gross profit margin %| 12%| 21%| 20%| 25%| Operating profit %| -7%| 6%| 6%| 12%| Net profit %| -8%| 3%| 5%| 9%| Return on assets %| -24%| 12%| 14%| 26%| Return on investment %| -23%| 21%| 18%| 36%| Liquidity| Current ratio| 0. 64| 1. 26| 3. 52| 3. 24| Quick ratio| 0. 13| 1. 1| 3. 52| 1. 45| 2. Performance Evaluation Comments In general, sales increased from ? 1509 million in round 1 to ? 2274 million in round 4 – an increase of 51%. Over this period, we did not launch any new model and enlarge the sales volumes too much. The main reason for sales increase is the growth of our selling price. Direct cost of sales decreased yearly from 88% in round 1 to 75% in round 4. Even though inflation raises material costs and we offer a pay rise to our workers, we are still able to handle the cost/sales ratio efficiently by adapting smart and efficient pricing strategy. Profitability: Gross Margin % The gross margin has doubled from 12% (round 1) to 25% (round 4). In real money terms, our gross profit increased from ? 176 million to ? 574 million. This trend indicated that return on sales improved. Although direct cost of sales increased year by year, we adjust our pricing strategy in order to make our business more profitable. Operating Profit % Operating profit margin improved from minus 7% (round 1) to 12% (round 4) indicatingmore efficient operation management. To be specific, stock upkeep cost and redundancy cost are well managed. The RD investment and warranty costs are effectively controlled. Even though the investment on promotion and training increase yearly, this cost is balanced by the decreasing depreciation cost due to the book value of our fixed assets reduced yearly. Net Profit % Net profit margin shows an increasing trend from minus 8% (round 1) to 9% (round 4). Our company remains profitable since round 2. This indicated that our business is successful in consistency of earning. Return on Assets % The return on assets grows dramatically from minus 24% (round 1) to 26% (round 4). This indicates that management is more and more efficient in using business assets to generate profit. Return on Investment % The return on capital employed shows a similar trend, except a slight decline of 3% in round 3. The ROI is 36% by the end of round 4, which has actually achieved our business objective. Liquidity: From round 1 to round 3, the current ratio increase from 0. 64 to 3. 52 times, and the quick ratio increase from 0. 13 to 3. 52 times. The increasing ratio indicates that we have more cash flow to pay our creditors (quick settlement) and meet our short-term obligations. In round 4, the current ratio drop slights to 3. 24 times and the quick ratio drop greatly to 1. 45 times. This trend looks good because high ratio does not mean a healthy cash position of the business. It indicates that we do not use our capitals properly and efficiently. In conclusion, according to our current liquidity situation, our company is suggested to reduce the stock levels and to invest surplus cash in longer term investments. Market Share From round 1 to round 4, market share of TIKI increased from 1. 21% to 1. 35%, despite a slight decline in round 2. Market share of CRUISER increased sharply in round 2 compared with round 1, then showed a tiny increase trend year by year. It indicated that we are successful in persistently and steadily supplying products to the market. Overall, our company’s performance has been improved in several ways, (e. g. sales, profit, creditors, market share, etc. ) In addition, it would have been more helpful for the further financial performance evaluation if the industrial average figures and key competitors’ information had been made available (Behn 2003). Part 3 Learning 3. 1 Financial Management In the field of financial management, cost-volume-profit analysis is a powerful tool that helps managers identifies the relationships among cost, volume and profit (Banfield, Newcastle Business et al. 2008). It focuses on how profits can be affected by the following variables: selling price, sales volume, unit variable costs, total fixed costs, etc. (Banfield, Newcastle Business et al. 2008). Break even analysis and margin of safety is the important part of cost-volume-cost analysis. The formula is shown as following: Formula: BEP = Total Fixed Cost = (in Units) Contribution per unit Margin of Safety = Forecast Demand – BEP Forecast Demand In round 1, we forecast our total fixed cost and depreciation charge is 241 million, and the contribution per unit is 2316. By using formula, the forecast BEP is 104,000 units. So we decided to produce 120,000 units after evaluating market demand. Our forecast margin of safety is therefore around 13. 3%. However, we underestimated the total fixed cost and overestimated our sales volumes. Thus, we suffered a loss of 116 million in the first round. In round 2, we re-evaluate the cost, volume and profit, and then set up 32. % of margin of safety. Financial performance is improved in this round so we adapted the similar approach for round 3 and 4, in which our margin of safety is about 39. 1% and 52. 8% respectively. It has been proved that high margin of safety makes profit less vulnerable to demand drops (Jacobs 2002). Even though we have 12,853 units unsold stock, we still make a profit of 198 million in round 4. From the business game, we have practiced how to price products and how much volume of products we must sell in order to make a profit. 3. 2 Human Resource Management When we practice the Human Resource function in business game, we put emphasis on rewards, in particular worker wage. High wage will not always improve the work performance from long-term perspective, but annual pay increase works (Banfield and Kay 2008). Based on this learning, we decide to pay our worker ? 355 weekly in round 1 and to increase that wage annually. However, we suffered a loss due to bad company performance in round 1, so wage did not increase even though inflation rate is around 3%. In round 2, company performance is improved and we make profit. Thus, wage increase by 9% ahead of 4% inflation rate in round 3. In round 4, wage increase by 5% to ? 404. Overall, from round 1 to round 4, wage increase by 14%, but the strike days only reduced 1 day (8 days in round 1 and 7 days in round 4). It is indicated that a reward cannot help to improve work performance if the pay increase does not meet the employee expectation (Corby 2009). According to data on competition, EMPIRE, our key competitors, pays their worker ? 500 weekly in round 4 and the strike day is controlled as 2 days. From the business stimulation, we realized the importance of monetary rewards and the link between rewards and productivity. On the other hand, poor management of employee relations often end up with strikes (Blyton and Turnbull 1998). With this learning, we could have found another solution to allocate our workers instead of redundancy. There are some limitations of business game in terms of HR management. High wage and training investment seems to be the only way to motivate productivity. And some other important HR functions such as recruitment and selection, promotion and employee engagement are not covered in the game. Learning experience will improve if those issues are made available in the game. 3. 3 Operation Management Quality management refers to the management activities involved in determination of quality policy and its implementation through means such as quality planning and quality assurance (Gitlow 2005). High quality puts costs down and revenue up (Banfield, Newcastle Business et al. 2008). Based on this learning, in order to control product quality, we focus on the RD (Research and Development) and skills training when we practice the operation function during business game. From round 1, we keep investing on projects of fuel efficient engine and low emissions in order to detect and control the quality of engines. Both of them are successful after 3 years of research and development. This help to reduce our warranty cost efficiently (see appendix). Due to safety factor, we started to invest on the project of advanced safety systems. We expect the continuous RD investment bring us long term financial benefit. Meanwhile, we continuously invest on skills training based on the knowledge that investment in skills training can significantly improve product quality (Gitlow 2005). From the business game, I got better understanding about quality management and how quality influences customers’ buying decision. We also learn how to define the quality characteristics, set quality standard and measure the quality of our products. One of the limitations in stimulation process is that it is unavailable to evaluate and select the suppliers by ourselves. If this is made available, I believe that the operation cost would be controlled autonomously and learning experience of students about supply chain would be improved. 3. 4 Marketing Management Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value (Kotler and Keller 2011). In carrying out the marketing functions, the company needs to have a marketing program or strategy. This is known as the marketing mix (Marc 1997). The conventional view of the marketing mix consisted of four components: Product, Price, Place and Promotion. It is indicated that 4Ps constitute the cornerstone of any sound business (Marc 1997). Based on this learning, we tried to use the right marketing mix to reach our target market during the business game. Product: In round 1, 3/5 door hatch and small engine are chosen for city car (24-40 market), while MPV and diesel engine are chosen for large car (41-55 market). Options are selected due to the factors such as safety, comfort and style. From round 2, we detect the popularity index and aim to offer the most appropriate products to our customers (see appendix). Price: We use market penetration in round 1. In the next three round, we adapt average pricing strategy. The economic trend and income status of our target customers are also taken into account as well. Promotion: We keep increasing our promotion investment from 23 million to 40 million via various media. In round 1, we invest ? 200 for every car and it increase to ? 450 in round 4. Through business game, I got better understanding about marketing mix. However, innovation and new product strategy, as another important marketing strategy, is failed to be used in our game. We could have learned more about finding customer value opportunities and creating an innovation culture in our team if we had launched new model. Part 4 Team Performance 4. 1 Team 4. 1. 1 Management Team We distributed our team into four groups in order to cover the four main functional areas of business organization: Finance, Marketing, Operation and Human Resource. Based on personal interests and experience, I take the charge of Finance. Dorothy and Kira take the responsibility of managing marketing. Operation is taken charged by Michael and Jayson. Adetoro is responsible for HR. It does not mean that we make decisions and take responsibility separately. Actually, those functional areas are linked with and supported by each other. And everybody of the team is required to know exactly the whole process of our business. In reality, the main purpose of functional areas is to ensure that all important business activities are carried out efficiently. This is essential for a company to achieve its business objectives (Marcouse 2010). . 1. 2 Decision-making Process The overall decision-making was a collective process. During the business game, we discussed and evaluated all feasible solutions and make sure every decision is made to help settle the current problems and lead to business objectives. The controversy, however, is sometimes unavoidable. For instance, Dorothy, marketing manager, proposed to launch new model in rou nd 3 due to market attractiveness. I cannot agree with that because we are still experiencing financial difficulty. Our net cash position is minus ? 371 million with poor ability to pay our creditors. Adetoro is standing by my side, thinking from a long-term perspective. He suggested our team not to launch new model until we gain a reasonable market share. The further discussion and communication led to unanimous approval of the final decision. The similar situation happened when we discussed whether or not to adept price skimming strategy for our products. The dispute finally is settled properly. 4. 1. 3 Leadership I was nominated as the leader in business game due to my ability to manage market information and provide direction to my team members at the very beginning. Under my leadership, our company is driven to achieve business objectives (execution). I make clear that all my team members are enjoying the game and have learned how to run a business in a real world. 4. 1. 4 Team Role Through my observation, I have identified the strengths/weaknesses and work preference of my team members: * Jayson and Michael prefer to analyze the current situation and raise the issues that we have to face (analysis). Michael is a good team worker who communicates and cooperates effectively with others. Jayson, as a monitor evaluator, has a high critical thinking ability but lacking of expression. * Dorothy and Kira are intuitive about the market information, and they often give the creative ideas (plan). Both of them play as plant. Dorothy prefers change and innovation. She can work more effectively when cooperate with the people who are identified as implementer in Belbin team role framework. * Adetoro used to reflect all our decisions we have made for every round and make everything reasonable and explainable (reflection). He is enthusiastic and logic thinker. 4. 2 Individual . 2. 1 My Contribution I have little knowledge about car industry when I take this project, but I quickly realize that I have special interest on costing and budgeting due to my previous work experience. So, I went through the user menu and market research then finish the finance forecast sheet before attending the group meeting. In round 1, I am responsible for both Finance and Marketing. During the group m eeting, I proposed my ideas about cost/price, most of which are accepted by my team members and I therefore am nominated as manager of Finance. We suffered a loss in round 1. After analysing the discrepancy between forecast and results, I suggest to adapt new pricing strategy and set a higher gross margin. The strategy is adapted by management team and makes profit for our company by the end of round 2. I am nominated as team leader due to my hard-working, efficiency and reliability. And I actively build up team relation and motivate our team members. I play the role of implementer successfully. I monitor every process of the game and every detail of our decisions, and put emphasis on improving efficiency of every group meeting, and record the minutes. 4. 2. My learning about effective teamwork and decision making Through business game, along with the knowledge I learn from Developing Self module and the experience of residential weekend, I have better understanding about: * An effective teamwork involves in a group of people with common objectives and being able to build up trust and cooperate relationship with each other. * An effective teamwork involve s in a group of people who have complementary strengths/weaknesses with each other. * An effective team should have a leader who is able to provide direction, open mind to different opinions, ake right decision and take risks. * An effective decision should create the competitive advantage for organization and bring short term profit along with long term development. * An effective decision builds up the core competency of organization and turn competitive advantage into sustainable competitive advantage. 4. 2. 3 Suggestions for Improving My Performance * If the game could be played again, I would like to think twice before adapting market penetration strategy in round 1 and try to avoid that loss as much as possible. I would like to pay more attention on developing my leadership capability and making better use of the abilities of my team members in order to build up a powerful and effective team. Part 5 Conclusion Overall, our company is successful in the achievement of business o bjectives. By the end of round 4, our sales have increased by 50%, and our profit is showing a trend of growth. Even though the unsold stock percentage is larger than what we expect, we are still able to control the inventory and keep profitable. Return on investment in round 4 is 36% which is much more than our target. Part 6 Reference Banfield, P. and R. Kay (2008). Introduction to human resource management. New York, Oxford University Press. Banfield, P. , S. Newcastle Business, et al. (2008). Managing for competitive advantage, McGraw-Hill custom publishing. Behn, R. D. (2003). â€Å"Why Measure Performance? Different Purposes Require Different Measures. † Public Administration Review 63(5): 586-606. Blyton, P. and P. Turnbull (1998). The dynamics of employee relations. Basingstoke, Macmillan. Corby, S. (2009). Rethinking reward. Basingstoke, Palgrave Macmillan. Gitlow, H. S. (2005). Quality management. New York London, McGraw-Hill. Jacobs, T. (2002). â€Å"The margin of safety. † NATURE BIOTECHNOLOGY 20(12): 1191-1191. Kotler, P. and K. L. Keller (2011). Marketing management. Harlow, Pearson Education. Marc, L. (1997). â€Å"Marketing mix customization and customizability. † Business Horizons 40(6): 39. Marcouse, I. (2010). â€Å"BTEC First Business. † 1. 4 The main functional areas within business organisations Ed. Retrieved 06/01, 2012, from http://www. teachmebusiness. co. uk/page29/page16/page18/assets/Functionalareas. pdf. Part 7 Appendices 7. 1 Design and Options TIKI (City Car)  | | round 1| round 2| round 3| round 4| /5 Door Hatch| Y| Y| Y| Y| Small Engine (4 Cylinder)| Y| Y| Y| Y| Multi Location Airbags|   |   |   | Y| Alloy Wheels|   | Y| Y| Y| Parking Sensors| Y| Y|   | Y| Air Conditioning| Y| Y| Y| Y| Superior Sound System/iPod|   | Y| Y| Y| Security Package|   |   |   | Y| Safety Package|   | Y| Y| Y| CRUISER (Large Car)  | | round 1 | round 2| round 3| round 4| SUV| Y| Y| Y| Y| Diesel Engine| Y| Y| Y| Y| Multi Location Airbags|   |   | Y| Y| Alloy Wheels|   |   | Y| Y| Security Tracker|   |   |   | Y| Cruise Control| Y| Y|   |   | Automatic Transmission| Y| Y|   |   | Parking Sensors| Y| Y| Y| Y| Electronic Stability Control| Y| Y|   |   | Panoramic Sunroof| Y| Y|   |   | Heated Elec Wing Mirrors|   |   |   | Y| Electric Adjustable Seats|   |   |   | Y| Air Conditioning| Y| Y| Y| Y| Superior Sound System/iPod| Y| Y| Y| Y| Bluetooth Phone Preparation|   |   |   | Y| TV/DVD Player| Y| Y|   |   | Metallic Paint|   |   | Y| Y| Security Package|   |   | Y| Y| Safety Package| Y| Y| Y| Y| Luxury Package|   |   |   | Y| 7. 2 Warranty Cost Warranty Cost| round 1| round 2| round 3| round 4| TIKI per car ? | 173| 170| 140| 155| CRUISER per car ? | 400| 353| 295| 348| Total Warranty Claims ? m| 26| 27| 21| 23| 7. 3 Other Key Performance Indicators How to cite Nx448 Business Game Report, Papers

A Report on Nestle

Question: Describe about porters five forces and corporate strategy? Answer: Porters Five Forces: Keeping the focus upon the global market where Nestle operates in, Porters Five Forces would allow detailed study about the opportunities of the firm in the international market. Threats of New Entrants Although it is a food industry, Nestle is said to face severe threats of new entrants within the market. Irrespective whether domestic or international market, threat exists as it is an industry where barriers to entry are quite low (Jallow, 2009). In the United Kingdom, for instance, number of barriers to entry is considerably low and so many market players may enter and challenge Nestle through their product or pricing offering. Bargaining Power of Consumers Customers of Nestle have higher bargaining power as the brand increasingly depends upon customer appreciation for various products. Moreover, the consumer base in the UK is quite price-sensitive in nature. This increases the bargaining power of customers for Nestle(Lee, Sing-Young and à ªÃ‚ ¹Ã¢â€š ¬Ãƒ ­Ã‹Å"„à ¬Ã‚ ²Ã‚  , 2007). Threat of Substitutes This factor is quite strong for Nestle. Several firms exist in the market that produce similar products as they do at similar price level. Hence, Nestle focuses upon the need to develop products that cannot be imitated by any rival. Industry rivalry The industry rivalry for this company Nestle is quite higher irrespective of the places across the globe. This is even true for the United Kingdom where threat of competition is intense amidst other brands like Kellogs, etc(Mathur and Singh, 2010). Bargaining power of Suppliers The bargaining power of suppliers is quite low particularly in the economically backward countries. Being such a giant market, the company has the ability to bring several businesses to the suppliers and so they have to produce raw materials as per the business outline set by Nestle. Corporate Strategy: To mention about the corporate strategy of Nestle, it has operational pillars such as innovation as well as renovation, effective consumer communication, and operational efficiency, it has growth drivers like focus upon nutritional benefits of customers, their health and wellness, capturing emergent market as well as making positioned products popular, and premiumisation. Nestle is said have some key competitive advantages like unmatched product as well as brand portfolio, development capability, unmatched geographical presence, and increasing concern for people, national culture and people attitude(Renewal strategies at Ericsson, Nestl and Dow Chemical, 2008). This attracts more and more customers towards its brand. These effective strategies are implemented by the firm and these ensure its success within the market. The attribute that makes the firm even stronger is that of its capability of using potential brands to create competitive barriers. Nestle has incredible marketing stra tegies every time it launches new products in the market (Smith, 2012). Their key feature is that Nestle can provide quality as well as affordable products that even satisfy customer effectively. It even beats all its competitors by implementing strategies that are based on unmatched technique of research as well as development abilities. References Jallow, K. (2009). Nestl as corporate citizen: a critique of its Commitment to Africa report.Social Responsibility Journal, 5(4), pp.512-524. Lee, Sing-Young, and à ªÃ‚ ¹Ã¢â€š ¬Ãƒ ­Ã‹Å"„à ¬Ã‚ ²Ã‚  , (2007). The Globalization and Corporate Culture of Nestle and Samsung Electronics in Vietnam.International Commerce and Information Review, 9(4), pp.375-393. Mathur, I. and Singh, M. (2010). Corporate political strategies.Accounting Finance, 51(1), pp.252-277. Renewal strategies at Ericsson, Nestl and Dow Chemical. (2008).Strategic Direction, 24(10), pp.19-20. Smith, E. (2012). Corporate Image and Public Health: An Analysis of the Philip Morris, Kraft, and Nestl Websites.Journal of Health Communication, 17(5), pp.582-600.